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Pearson+
This email campaign promoted Pearson+, a top eText and study app, through a monthly subscription. Complemented by Google ads and Instagram stories, it drove website traffic and eCommerce conversions, contributing to 2.83 million registered users.
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Emerging Careers
This thought leadership campaign transformed complex research on future workplace skills into accessible, impactful content. By leveraging fact sheets and a gated ebook, we positioned the brand as a trusted resource while driving engagement and lead generation through targeted promotion across digital channels
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